red hat linux 8
site redesign
About
Problem Statement
All the problems with the current version were properly defined and document.
‘ I was able to mitigate the in to the final design- The web page was too cluttered
- Too many exit points
- No subscription model
- Outdated design
- Too many categories in one page
- No clear navigation
Goals
- Declutter the landing page
- Improve site navigation
- Introduce a subscription model
- Improve site analytics
- Reduce number of exit points
- Upgrage visual look
Research
I collected data using third party tools: Hot Jar Google Analytics. I then studied the recordings, heat maps. behavior flaws, site analytics and other useful metrics
Hot Jar
Session Recordings
Heat Maps
Google Analytics
Behaviour Flow
Analytics
Competitor Analysis
I studied different kinds of software companies that develop operating systems and analysed their strengths and weaknesses and the kind of design that they have implemented, this assisted me in taking design decisions
Key Takeaways
- Declutter the landing page
- Improve site navigation
- Introduce a subscription model
- Improve site analytics
- Reduce number of exit points
- Upgrage visual look
creative process
Problem Statement
Research
Wireframing
Visual design
Tools used
HotJar
Google Analytics
Adobe Illustrator
Adobe XD
Elementor
WordPress
Typography
Colours
- ed0000
- af0809
- ff1010
- f0f0f0
- 5c5c5c
- d8d8d8
- 8c8c8c
- ffffff
Wireframing
After studying the data metrics insights and and doing competitor analysis, I went on to design the basic wireframe for the website,
Sketch
Low Fidelity Wireframe
Layout
Bootstrap Framework
Final Landing Page
Results After Redesign
Data metric was properly analysed befor and after the redesign. This is the data of before and after the design
Number of users
Number of page views
Average Bounce Rate